In this white paper, you’ll see why customer journey mapping is rapidly becoming a must-have for organizations across all industries. Download today to learn: What is a customer journey map? How do you create one? What best practices exist fo…
This compensation guide is prepared by Betts Recruiting. Request Free!
This handbook will cover: – Why Do You Still Need a Resume? – What Hiring Managers Look For in a Resume – Best Format for a Sales Resume – The Importance of Sales Metrics – Must-Have Skills to List – Tips for New Grad’s Who Lack Profe…
Most initial hot leads go cold. It’s a fact of business, but it’s one that can eat away at productivity, and therefore revenue. Before you start chipping away at your reserve of leads, consider these tips to keep hot leads from turning into…
As an industrial marketer, it’s all about getting more — more traffic, more clicks, more leads, and, ultimately, more business. But how can you ensure that all of your efforts are producing more and more results? By utilizing A/B te…
Are you looking for new ways to drive users — and prospective customers — to your company website? If you’re interested in branching out into new mediums and testing out different styles of promotion, there are a number of cost-effective…
According to Marketo, companies that excel at lead nurturing generate an additional 50% of sales-ready leads at a 33% reduced cost. Before generating new leads at an event, marketers must assemble a thoughtful lead nurturing strategy to employ that wil…
Many companies underestimate the effort involved with producing a virtual event, and often cannot do it on their own. They also frequently fail to see the value of collaborating with a trusted partner, especially with developing content, recruiting spe…
This collection of real-world Tactile Marketing Automation campaign ideas shows how PFL combines digital and offline marketing into a fully orchestrated revenue machine.Request Free!
Successful email marketing requires careful planning and preparation — you can’t just log into Gmail or Outlook and start firing off email blasts. Whether you are new to email marketing and want to set up your first campaign, or if you&r…
