Sales enablement is a categorical reference to the people, technologies, and processes involved in enhancing the execution of the sales process. That’s great — but what does that mean for your business and why should you care? Read "…
Brand recognition and grab-and-go setup make tools like Dropbox popular default options for file sharing. But what happens when your enterprise needs more than what the default cloud storage option can deliver? One app delivers what the ot…
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them …
In this white paper, you’ll see why customer journey mapping is rapidly becoming a must-have for organizations across all industries. Download today to learn: What is a customer journey map? How do you create one? What best practices exist fo…
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This handbook will cover: – Why Do You Still Need a Resume? – What Hiring Managers Look For in a Resume – Best Format for a Sales Resume – The Importance of Sales Metrics – Must-Have Skills to List – Tips for New Grad’s Who Lack Profe…
Most initial hot leads go cold. It’s a fact of business, but it’s one that can eat away at productivity, and therefore revenue. Before you start chipping away at your reserve of leads, consider these tips to keep hot leads from turning into…
As an industrial marketer, it’s all about getting more — more traffic, more clicks, more leads, and, ultimately, more business. But how can you ensure that all of your efforts are producing more and more results? By utilizing A/B te…
Are you looking for new ways to drive users — and prospective customers — to your company website? If you’re interested in branching out into new mediums and testing out different styles of promotion, there are a number of cost-effective…
According to Marketo, companies that excel at lead nurturing generate an additional 50% of sales-ready leads at a 33% reduced cost. Before generating new leads at an event, marketers must assemble a thoughtful lead nurturing strategy to employ that wil…
