How Much Should You Spend on B2B Marketing
This guide walks executives through a model using CAC (Customer Acquisition Cost) and it’s relationship to CLV (Customer Lifetime Value) as a benchmark for marketing investment.Request Free!
6 Steps to Allocating B2B Marketing Spend
There are lots of places to spend money on marketing. This infographic walks you step by step how to calculate where to most effectively spend your next marketing dollar.Request Free!
The Revenue Rift Report–Bridging the Marketing : Revenue Mismatch
The Revenue Rift Report delivers in-depth insights into how mid-market and enterprise-level B2B marketers are meeting the challenge of delivering pipeline and revenue for their businesses. It is based on in-depth interviews with 150 senior UK-based mar…
Taking Flight with Cross Border Retail
The retail landscape has evolved considerably in recent years. Placing a key focus on satisfying the needs of local customers is no longer adequate as the consumer industry transcends borders to gain international reach. The global cross-border e-comme…
Content Marketing for Financial Services
The financial services industry represents some of the most important consumer industries in the marketplace, including personal finance, insurance, retirement planning, and loan and debt management. It touches the lives of millions. It’s also ve…
Exploring the Voice Tech Revolution
From the golden age of broadcasting and the boom of telecoms, to the rise of Instagram and emojis, through to asking the voice assistant speaker on my desk out for a date, we see both the rise and fall of voice businesses, and a shift in the way we use…
Ready or Not: AI Customer Service Will Change Your Business and Brand
Artificial intelligence is flipping all kinds of traditional business models on their heads. In the customer support space, AI is changing the customer experience for better or for worse depending on the elegance of your deployment. And the new world o…
8 Steps to Optimized Conversions
Get this white paper from Magento’s Premier Technology Partner Celebros and increase your eCommerce conversions. It’s estimated that up to 30 percent of customers will go strictly to the search …
SEO Best Practices for Commerce Product Pages
Search engine optimization (SEO) can make or break any website, but it’s critical for commerce sites that depend on attracting, converting, retaining, and delighting customers. Optimizing SEO for your commerce …
The Advocate Marketing Playbook
Your blueprint for advocate marketing success The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing …
