CRM 101: A Crash Course for Growing Businesses Think your business is too small for a customer relationship management (CRM) platform? You may be missing out on a critical tool that can give you an important competitive advantage. In jus…
Enterprise communications need to be brought into the digital era. And this doesn’t just mean making your corporate content available online. Think of how you receive news and information outside of work – it’s mobile, social, and visual. So w…
Every day more and more white papers and blogs posts are published about content strategy for events. But does anyone actually ever tell you how to build one? Here in this white paper, we do. We provide you with an actionable process and concrete…
One way to get employees to share more is to blatantly tell them to. But…that may not be the best way to get them excited about it. Your organization should have a clear social media policy or guideline in place that’s designed for employees…
You know that employees can reach a trusted audience when they share your brand content on their personal social networks. You also know that starting an enterprise social media advocacy program can help with brand health, lead generation, and employee…
In the past year, maturity of employee advocacy programs more than doubled from just 18% in 2015 to 45% today. It’s clear that enterprises have identified the critical need for solutions that modernize the way they communicate with employees…
Although employee advocacy is typically considered a communications initiative, there can be many stakeholders involved in the procurement process, and they’ll have questions about your program and vendor. Will you be able to answer them? We’v…
Read a case study on Empyr’s CPR platform: Reach 175+ consumers 100% attribution from an online consumer to an in-store sale No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digi…
B2B technology companies are faced with a wide range of challenges within their marketing efforts. This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on ho…
Are you doing it right? If you want to improve your coaching skills and establish a winning coaching culture, this eBook will help. You’ll learn: How to coach, without the salespeople becoming defensive How to determine what to coach …
