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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Getting Started with Integrated Marketing For Dummies

Integrated marketing delivers a holistic approach that involves a variety of marketing tactics, strategies, and channels to target your customer where they are. An integrated campaign requires all aspects of a plan to work together to create a seamless…

Enterprise IT / Featured Tech / Sales & Marketing

Marketing 101: Profiling, Segmentation and Modeling

In a recent free white paper published by Hygrade Marketing, a multi-channel, full service, direct marketing company, the concept of knowing your current customer is key to finding new customers. It all starts with data. By analyzing your customers …

Enterprise IT / Featured Tech / Sales & Marketing

Uncommon Sales Advice – A Guide to Innovative, Client-Attracting Sales Strategies

To be successful at selling, you need to stop listening to the destructive half-truths many so-called experts and gurus are offering. Throw away the outdated advice you’ve heard and recognize the importance of understanding and utilizing uncommon…

Sales & Marketing

Empowering Healthcare Companies to Reach Beyond the Limitations of QuickBooks

Massive changes are sweeping the health sciences business landscape and are dramatically impacting healthcare and life sciences organizations. To adapt in this dynamic environment, companies must be able to quickly respond to changes in market conditio…

Sales & Marketing

Empowering Healthcare Companies to Reach Beyond the Limitations of QuickBooks

Massive changes are sweeping the health sciences business landscape and are dramatically impacting healthcare and life sciences organizations. To adapt in this dynamic environment, companies must be able to quickly respond to changes in market conditio…

Sales & Marketing

Empowering Healthcare Companies to Reach Beyond the Limitations of QuickBooks

Massive changes are sweeping the health sciences business landscape and are dramatically impacting healthcare and life sciences organizations. To adapt in this dynamic environment, companies must be able to quickly respond to changes in market conditio…

Enterprise IT / Featured Tech / Sales & Marketing

2017-2018 Top Insights for Sales, Marketing and Communications Leaders

Sales Only 28% of Sales leaders report that account management channels regularly meet their cross-selling and account growth targets. Find out how high-performing account teams retain and grow existing accounts by offering a unique but critical persp…

Enterprise IT / Featured Tech / Sales & Marketing

An Angular Force Awakens with John Papa

John covers the 7 fundamentals of Angular 2, explores its key features, and dives into accessing data via HTTP, using metadata to describe components and the new templating and data binding concepts in this technology. John’s presentation is capped off with a rapid-fire Q&A from attendees.

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Enterprise IT / Featured Tech / Sales & Marketing

Driving Success Through Channel Incentives

Getting your products and services to market through a channel matrix can mean navigating a sea of complexity. Direct access to clients and their challenges can be next to impossible. So, how do you ensure that your direct and indirect sales channels a…

Enterprise IT / Featured Tech / Sales & Marketing

The Secret Formula for a Marketing Budget

Sometimes, scrubbing the bathtub is more appealing than crafting your marketing budget for next year.   Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’…

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