The Marketing Landscape: Where Data and Content Merge

Targeting the “wrong people” is a bigger issue than most realize and just reinforces the idea that accurate, verified data is even more important. Volume is important but it’s more important that you have good data and good content that align.

In the eBook we will cover:

  • Introduction and Survey Methodology
  • The Importance of Market Intelligence Data
  • The Importance of an Optimized Content Creation Process
  • The Power and Importance of Account-Based Marketing with Account-Based Data and Account-Based Content
  • Content and Data: The Sales Cycle Equation

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The Superhero Life of Your Prospecting Email

By using laser focus and superior intelligence, prospecting emails enable your organization to broaden its reach and reach those most in need of your services.

A DiscoverOrg survey revealed that 75% of IT Execs have taken an appointment from a cold call or email. Give your prospecting emails super powers and start realizing those results with The Super Hero Life of Your Prospecting Email.

You will learn:

  • How to avoid the prospecting email’s greatest foes
  • The secret of the super hero’s great sense of direction
  • The anatomy of a super hero prospecting email
  • The importance of selecting a superior sidekick

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Customer Experience Transformation in Telecoms

The benefits of improving CX are clear, with most studies showing that a strong CX strategy can dramatically increase an organisation’s revenue. Despite this, there is room for Telecom providers to improve the CX they offer, with the sector ranking bottom of the 13 industries featured in the July 2017 UK Customer Satisfaction Index (UKCSI). Plagued by negative customer perceptions and high-profile regulator fines, now is the time for Telecom companies to change the status quo and transform their customer journeys. Download this white paper to see the key factors to a successful CX strategy:

  • Omni is the new multi-channel
  • Mind the gaps in customer journeys
  • Leveraging technology for CX gains
  • Delivering transparency for improved CX
  • Measuring success

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Making Agents Bionic: The Evolution of the Call Centre- UK

Despite many predictions that digital transformation meant the demise of the call centre, it has remained a key channel for customer service. Nevertheless, the role the call centre plays in serving customers is changing, with 73% of centres reporting an increase in the complexity of customer-agent interactions. The problem is that call centre capabilities have remained largely static and agents no longer have the tools to be able to serve increasingly complex journey efficiently. It’s therefore up to organisations to bring technology to the contact centre and create the new generation of bionic agents. Download this white paper to learn about:

  • Biometric Verification
  • Paperless Journeys
  • Personalisation
  • Visual displays

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