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Choosing your Marketing Automation Platform (MAP) is like choosing your partner, or buying your first house – so how do you find the right fit? Making this decision requires more than just a feature comparison. It’s a major investment that should be approached only after you know exactly what you’re looking for. |
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If you’ve decided your company needs Act-On’s marketing automation platform to help you build your brand, drive demand, and expand your customer relationships, you’ll need to consider how to present your recommendation to the brass.
Keep in mind that while every exec has a unique set of concerns, there are three questions you must be able to answer for each of them. We’ll address the likely specific concerns for your chief executive officer and other stakeholder departments, including: marketing, sales, IT, finance, support, and corporate communications. In this eBook, you’ll learn:
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Download now!Request Free!
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In this edition of the Social Media Buyer’s Guide, you’ll learn our 2018 predictions, plus actionable tips, tricks, and tactics to help you beat your benchmarks well into next year. You’ll learn how:
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This closed-loop reporting capability allows you to attribute revenue to campaigns and more accurately measure your ROI, giving you the information you need to make data-driven marketing decisions.Request Free!
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Evaluating marketing automation can be a daunting task. It’s a major investment, and one you will (likely) live with for a long time. We’ve identified the two must-haves that—above all—drive success for any marketing automation implementation: Time to Value (TTV) and ease of use. |
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Your selection should be informed by your own business processes, available resources, company goals, and budget, to name just a few considerations. You’ll also want to make sure that your marketing automation easily integrates with your CRM and any other key technologies you use. |
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In this eBook, you’ll learn about:
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If you’re considering adding marketing automation to your technology stack, congratulations! Marketing automation can give your team a serious competitive advantage. Be aware, it’s important to have the right resources in place to make the most out of your marketing automation investment. |
It’s one thing to drive traffic to your site, but for your website to be effective, you need to make it easy for customers to connect to your products and services. This self-assessment consists of 30 questions with helpful tips on h…
