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Your selection should be informed by your own business processes, available resources, company goals, and budget, to name just a few considerations. You’ll also want to make sure that your marketing automation easily integrates with your CRM and any other key technologies you use. |
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In this eBook, you’ll learn about:
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If you’re considering adding marketing automation to your technology stack, congratulations! Marketing automation can give your team a serious competitive advantage. Be aware, it’s important to have the right resources in place to make the most out of your marketing automation investment. |
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To reap these – and more – benefits, you’ll need to convince the executive team that adopting automation technology is the right thing to do. This eBook will help you create a compelling case. |
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Choosing your Marketing Automation Platform (MAP) is like choosing your partner, or buying your first house – so how do you find the right fit? Making this decision requires more than just a feature comparison. It’s a major investment that should be approached only after you know exactly what you’re looking for. |
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If you’ve decided your company needs Act-On’s marketing automation platform to help you build your brand, drive demand, and expand your customer relationships, you’ll need to consider how to present your recommendation to the brass.
Keep in mind that while every exec has a unique set of concerns, there are three questions you must be able to answer for each of them. We’ll address the likely specific concerns for your chief executive officer and other stakeholder departments, including: marketing, sales, IT, finance, support, and corporate communications. In this eBook, you’ll learn:
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It’s one thing to drive traffic to your site, but for your website to be effective, you need to make it easy for customers to connect to your products and services. This self-assessment consists of 30 questions with helpful tips on h…
Having a killer marketing strategy isn’t just for big hotel brands. Sojern’s Guide to Boutique Hotel Marketing offers small teams the guidance necessary to make a big marketing impact, including: Tools and techniques for reachi…
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NetLine Corporation teamed up with Mighty Guides to publish this important resource for B2B marketers. Hear from nine top demand generation experts as they share how to identify and nurture true high-value prospects with content-based strategies. The eBook features a collection of essays based upon discussions with thought leaders, including: Tim Riesterer of Corporate Visions, Brent Adamson of CEB (Gartner), David Fortino of NetLine, and more. Learn fresh approaches to demand gen content creation and lead nurturing in this two-part eBook.
The essays show that nurturing key people in the buying group—the Mobilizers—requires new content tools, different messaging strategies, and new lead nurturing methods. They offer practical advice and actions you can take to improve your demand gen game. |
An industry-wide benchmark study of B2B organizations found that those who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies who miss these targets. From these core findin…
