FierceOnlineVideo
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The CMO’s Guide to Next Gen Brand Building
You don’t control your brand anymore. Your customers do. 89% of marketers say they expect to compete primarily on the customer experience by the year 2016 (Gartner) Whether you like …
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from …
2017 State of Customer Marketing Report
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between …
Build Your Media Library with Flight
Download your free eBook to learn how to build a branded media library with Flight by Canto’s Digital Asset Management (DAM) system. Learn the best way to organize your digital media!This eBook teaches the basics of media libraries and t…
2017 Email Deliverability Guide
This latest guide on email deliverability is loaded with information on:Updated inboxing statsRevised engagement definitionsAdded guidance on role accountsBetter definitions of spam traps and how to avoid themPositive and negative engagement signals th…
The Expert’s Guide to Email Marketing
The Expert’s Guide to Email Marketing taps into the experience and knowledge of email marketing professionals that send messages to millions of recipients. Learn about their success and what they keep in mind before hitting send.What’s inside the…
The Evolution of Self-Serve Customer Service
We know you hate calling tech support. We know you’d rather not “press one for yes.” We certainly get the irritation of being left on hold forever. And so it’s unsurprising that we’ve seen a growing popularity in self-serv…
2017 Global Email Benchmark Report
See how engagement and email consumption has changed over the last year and learn about:Changes in email metrics for the top 25 industries that send email through SendGrid and how or why those changes occurred. Updated advice for email senders fro…
