Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to...
From advertising to engaging, it's also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it's an increasingly important...
Getting traffic to your content pages with SEO is the first step to more sales and bottom line revenue, but most people stop there. If you are already getting traffic to your...
It starts with strong alignment between customer success and marketing.This partnership has the power to unlock the true potential of your customers: genuine advocacy that...
This eBook describes five essential marketing principles that you can use in developing a marketing plan that meets the strategic needs of your organization. These...
The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program....
This eBook describes five essential marketing models that will aid you in constructing your marketing campaigns, developing marketing plans that meet your organizations...
89% of marketers say they expect to compete primarily on the customer experience by the year 2016. (Gartner)Whether you like it or not, a new version of your brand is emerging...
Technology companies have an increasing amount of pressure for supplying good customer service, but only 45% of technology companies have a direct peer-to-peer support...
Featuring the 2017 Dimension Data Global Customer Experience (CX) Benchmarking Report, 20th Edition.You will learn the top trends from the five key areas of the study, from...