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Customer Relationship Management is a business strategy for organizations to optimize revenue and profitability through better understanding the needs of its customers. The magazine—written, edited, and produced by their award-winning staff of journalists and designers—offers executives a unique blend of strategic business information, case studies, and in-depth analysis. |
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From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Explore the tools you need to recover lost revenue with relevant personalized marketing and keep customers coming back again and again.
This guide outlines:
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What you’ll learn in this eBook:Learn how personalization tools can move the revenue needleExplore examples from leading commerce marketers, such as Vince Camuto and Fox RacingUnderstand what features are needed to derive ROI from various toolsRequest …
With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, contextual advertising, and much more.You’ll learn all about:The new frontier of PR and mediaHow to turn page v…
“More than 60% of B2B marketers surveyed said they plan to implement an ABM program within the next year.” – Sirius Decisions Chances are that your agency and at least a few of your clients could benefit from account-based marketing…
Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented f…
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The fast-paced world of digital marketing — with all its technological advancements and iterative improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger. But the flip side of the coin — and probably the more realistic manifestation of all these advancements — is that marketers are overwhelmed.
There’s no time like the present to take a look at your marketing activities and figure out what’s working, and what isn’t. Download this ebook & discover what many marketers waste time & money on so you can eliminate it for good. |
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As a sales rep or sales manager, your job is filled with quotas, conversion, risk, and change. How do you spend time focusing on the outcome you want? Doing the right, high payoff activities on a consistent basis is what makes the wheels go around which in turn, mitigates stress. This White Paper examines successful sales reps and managers to uncover their mindset and winning strategies. Learn about time wasters, daily routines, rituals, processes, environment, and more from leading professionals. Along with fundamental time management principles, the research in this resource displays how to erase the excuse “I don’t have time” from your vocabulary. In the ever-demanding world of sales, it’s crucial to reduce stress and increase productivity. Take the time to overcome your stress and rise to new heights with less of a negative impact. The best time to do this? Right now. |
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Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions.
Take a peek at what some of the top brands are doing right, and learn how you can:
Trusted by Top Marketers: CarreerBuilder – ADP – Precor – Stanley Black & Decker |
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From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important part of marketing, and yet it can still be difficult to navigate a world where ‘likes’ and ‘comments’ are the currency for engagement, and click-through rates are the currency of conversion.
In this eBook, we’re going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience. You’ll learn:
Trusted by Top Marketers: CarreerBuilder – ADP – Precor – Stanley Black & Decker |
