17 Ways to Get Marketing Projects Done

When you ask people these questions, they usually answer with a variation on “not enough time/budget/resources/people/IT support.” These are all legitimate and typical challenges that marketers face but are symptoms of larger issues, such as a lack of strategic alignment with corporate priorities and management support and buy-in.

No formula can solve all the problems your team faces. However, this tip sheet will help you map out a plan to get started and move through the process to achieve your goals. Regardless of your challenges, taking the first step is the most important thing to do. Every day that passes without action is another day you leave money on the table and make it harder for your marketing program to catch up later.

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CRM Magazine

Customer Relationship Management is a business strategy for organizations to optimize revenue and profitability through better understanding the needs of its customers. The magazine—written, edited, and produced by their award-winning staff of journalists and designers—offers executives a unique blend of strategic business information, case studies, and in-depth analysis.

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The Commerce Marketer’s Guide to Turning Shoppers Into Buyers

From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Explore the tools you need to recover lost revenue with relevant personalized marketing and keep customers coming back again and again.

This guide outlines:

  • The three common stages of today’s buying journey
  • Solutions for smoothing the path to purchase
  • How to earn a coveted spot as one of your customers’ go-to shopping destinations

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