Featuring the 2017 Dimension Data Global Customer Experience (CX) Benchmarking Report, 20th Edition.You will learn the top trends from the five key areas of the study, from innovative strategies on operations and technology to self and assisted service…
Where do you land on the content marketing maturity map? Assess your strategy, content team, content development & distribution, budget, and measurement to find out where you fit, as well as what you can improve to reach the next level.La…
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Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever.
From marketing backwater to starring role, this eBook explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement). This eBook features:
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It starts with strong alignment between customer success and marketing.This partnership has the power to unlock the true potential of your customers: genuine advocacy that will help you grow your business faster not just through upsell and cross-sell r…
This eBook describes five essential marketing principles that you can use in developing a marketing plan that meets the strategic needs of your organization. These tools and techniques will also assist you when defining and selecting wha…
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The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program. It’s a detailed “how-to” guide based on proven best practices, broken up into five chapters:
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This eBook describes five essential marketing models that will aid you in constructing your marketing campaigns, developing marketing plans that meet your organizations strategic goals. These different models enable you to better underst…
At Cisco, partners make up over 90% of the company’s business. Their renowned partner ecosystem sets the gold standard for channel success.What strategies can you borrow from Cisco and apply to your partner program?Gain actionable insights from C…
Channel partners selling hardware and software have been long-time fixtures in the technology world. But that’s changing fast.In Supercharging Sales with a Channel Partner Ecosystem, you’ll learn:How to recruit the right partnersHow to build a sol…
Your employees are essential pieces to your digital marketing strategy. By not engaging them you are missing out on a huge opportunity to authentically connect with prospects and customers.Before you begin to craft an employee advocacy program, it…
