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70% – 95% of revenues come from renewals and upsells. – ForEntreprenuers.com That’s why marketing agencies must shift focus from project-based to retainer-based client relationships. Learn how to:
“Clients will outgrow you, and you will outgrow clients. Being able to recognize that transition when it happens is critical.” – Paul Bresenden, 454 Creative Founder & Chief Strategist |
"98% of website visitors won’t call or fill out a form." "35% – 50% of leads will buy from first vendor to respond." "It can take 7-13 touches to generate sales-ready leads." Help B2B clients get the most out of m…
In this report we outline 7 straight-forward steps to build a strategy that ensures your team is aligned, on message, and creating content that will deliver effective results.We also address the trend toward marketers investing in content mar…
The 2018 Applicant Tracking Systems Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:Pricing modelsPrice rangesUnexpected CostsPrices of popular systemsDon’t let price confus…
The 2018 Payroll Pricing Guide shares the latest in market research on pricing for software systems. Download this guide to learn the following:Pricing modelsPrice rangesUnexpected CostsPrices of popular systemsDon’t let price confusion keep you from s…
Over 60% of all revenue in the US is generated through indirect sales and marketing channels. There is a huge opportunity for SaaS companies to take advantage of channel partners to grow revenue and cut costs. What exactly are the steps to bu…
Whether you need to improve back-office communications or customer-facing engagement, successful digital communication is a matter of doing some homework before you begin. This is where we help. Our newest how-to guide, Solving The Digital Signage Puzz…
Using marketing automation in your pitch is a near sure-fire way to win over prospective clients. Just ask Durkan Group, a digital marketing agency that: Increased revenue 28% in year one Increased monthly recurring revenue +30% Thi…
Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes Advocate marketing programs are top of mind for B2B Marketers looking to increase customer retention and …
There’s a lot of hype around Account-Based Marketing (ABM). It’s been touted by Forbes as a “need to know” tactic for B2B CMOs. Amidst all the buzz, it’s tempting to surrender to impulse-buying when it comes to the g…
