Forrester Report: Turn B2B Customer Goodwill Into Gold
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Advocate marketing programs are top of mind for B2B Marketers looking to increase customer retention and enrichment.
The key to a successful advocate marketing strategy is to design a holistic program around your customers and their unique personalities. By putting advocates above all else, marketers will reap success and achieve business objectives. In this report by Forrester Research, Vice President and Principal Analyst Laura Ramos explains the four dominant customer advocate personalities and provides a framework for building a successful advocate marketing program. In this report you’ll learn:
Featuring insights from marketing leaders at 23 companies, including Influitive customers:
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