Yes, at a basic level we’re looking for information but there’s so much more than that to a question. By asking great questions you have the opportunity to communicate on a deeper level that punches more of an impact. Check out the 10 things …
45% of marketers have named employee advocacy as one of their top objectives this year. Employee advocacy is a proven, widely accepted method for companies to increase brand awareness and sales leads, promote events, and form trusted relationships. How…
Data science has incredible potential for businesses of all types to create models that find patterns in this data and use them as the basis for transformative software. From location sensor data and customer loyalty programs to predictive analytics th…
It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your data into a compelling story, an…
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this eBook we explore the connection between content and employees. We provide tacti…
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As you know, social media has changed how companies market, advertise, and communicate. Instead of relying solely on traditional campaigns, they’re creating empowered advocates composed of employees, influencers, and customers.
Advocates don’t merely “like” a specific brand – they’re passionate about the value of its offerings and genuinely want others to get in on the action. Best of all, as advocates help to increase reach and engagement, they drive leads and revenue. While you’re probably aware of the benefits of advocacy, you might still be wondering which type of advocacy program makes the most sense for your organization, and how to best execute it. That’s why we created The Foundations of Advocacy – containing the key metrics that are shaping digital marketing advocacy, this report is designed to help leaders make informed decisions. The Foundations of Advocacy is based on aggregated data from Dynamic Signal customers, the largest and most robust customer database in the advocacy category. |
As such a critical aspect of any company’s success, there’s a lot to stay on top of, and it can be easy to neglect some of the less common topics of conversation when it comes to employee incentives and compensation programs.This white paper takes aim …
As marketers in a content-driven landscape, we are responsible for producing great content every day. But, most of us don’t have the time, staff, or budget to publish at this rate. That’s where content curation comes in.This 80+ page guide will te…
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There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation.
In this new report conducted by Koyne Marketing, the majority of CEOs and marketing executives from more than two hundred B2B organizations agree that customer marketing is more important than ever. The companies that do customer marketing well and measure it effectively see a correlation between customer satisfaction and revenue. For those who aren’t doing it (or aren’t measuring it), there’s even more opportunity for customer marketing to have an impact in the future. Along with the latest B2B customer marketing benchmark results, this report includes insights for teams like yours including:
Download the report to see how your organization’s customer marketing initiatives stack up! |
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