Customers delay contact with Sales until they are 57% of the way through the purchase process, which means content must grab customers’ attention and drive purchase...
If asked, most business owners would probably say that their brand is defined by something as simple as their logo. Ask any potential customer, however, and you’ll probably...
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of...
The customer journey is what every single one of your customers and clients experiences when they interact with your business. Creating a consistent, positive experience is...
While this may be hard for some business owners to come to grips with, like those who feel that “marketing is a strange form of creative voodoo thinking,” marketing...
Content is online, offline, shared, curated, excerpted, repurposed and packaged in every way imaginable.In this 34 page guide, you will be able to make sense of the foundational...
Considering a career as an advertising, promotions or marketing manager?These professionals work to create consumer interest in products and services, working closely with...
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who can’t reach...
Considering a career as a sales manager?These professionals control the everyday operations of an organization’s sales staff by setting up schedules, establishing sales...
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes...