The Path of Experience
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the …
How Online Retailers Use Powerful Data to Turn Shoppers into Buyers
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Retailers face a host of challenges: mega competitors like Amazon, the rise of social platforms and the relentless flood of data that can drown an organization. Data is the solution to delivering the real-time, hyper-personalized experiences and comprehensive understanding that consumers are demanding.
But how do you take this mountain of data and turn it into true, data-driven relevance that will delight holiday shoppers and turn them into buyers? Download the special report “The Amazon Threat and The Facebook Trap” from the customer experience experts, Digital Clarity Group. Learn how to leverage your customer data to:
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Useful Tips To Deploying Digital Signage Successfully
Whether you need to improve back-office communications or customer-facing engagement, successful digital communication is a matter of doing some homework before you begin. This is where we help. Our newest how-to guide, Solving The Digital Signage Puzz…
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
In this paper, How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel, is a detailed guide for marketers who are creating content to drive sales via automation.You’ll learn:How great content powers your sales funnelWhich t…
7 Steps to Optimise Your Content Marketing Strategy
In this report we outline 7 straight-forward steps to build a strategy that ensures your team is aligned, on message, and creating content that will deliver effective results.We also address the trend toward marketers investing in content mar…
How to Power A Team of Storytellers
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The brand took storytelling to the next level when they launched Employee Activate, to assist clients with developing employee advocacy programs that motivate employees to share the brand’s story. Employee Activate also gave LEWIS a way to strengthen their own team’s storytelling abilities and highlight their own, internal voices.
“From a content perspective it’s critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative,” says Michael Brito, Head of US Digital Marketing at LEWIS. The discussion will include topics such as:
Michael Brito is the Head of US Digital Marketing for LEWIS Global Communications. He is a published author, TEDx speaker, and an Adjunct Professor at San Jose State University. His latest book, “Participation Marketing: Unleashing Employees to Participate and be Brand Storytellers” is set to release in 2017. Sign up now to take part in the live discussion. |
What Salespeople Can Learn from Classic Songs
The recipe for quality sales appointments isn’t rocket science, but salespeople can have more and better meetings that yield the desired results if you follow a few smart steps.Whether you’re selling consulting services or enterprise softwa…
Quick Start Guide: Employee Advocacy Training
Marketers know that employees are an incredibly valuable asset to a brand, but before you integrate them into your plans with an Employee Advocacy program you must ensure they are properly trained. Learn how to train employee advocates with this quick …
10 Things That Great Questions Do
Yes, at a basic level we’re looking for information but there’s so much more than that to a question. By asking great questions you have the opportunity to communicate on a deeper level that punches more of an impact. Check out the 10 things …
How to Drive a Digital Transformation Through Employee Advocacy
45% of marketers have named employee advocacy as one of their top objectives this year. Employee advocacy is a proven, widely accepted method for companies to increase brand awareness and sales leads, promote events, and form trusted relationships. How…
