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Sales & Marketing

Research / Sales & Marketing / White Papers

Jumpstart Your Account-Based Marketing

Account-based marketing (ABM) is an alternative to traditional demand generation strategies and is a strategic approach to lead generation in which your time and resources go into targeting a key group of specific …

Research / Sales & Marketing / White Papers

The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most …

Research / Sales & Marketing / White Papers

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

Read this complimentary copy of The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016, and find out why Marketo was named a leader based on the strength of its current …

Enterprise IT / Featured Tech / Sales & Marketing

Unexpected Value of a Facilities Site Assessment

Want to save time and money? Just ask a facilities expert. We’ll explain:

  • The benefits of a full site assessment
  • The risks of putting off an assessment
  • What an expert looks for and more

See what a site assessment can do for your facility.

Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

The Secrets to a Successful Landing Page

You know that landing pages are supposed to be one of the best ways to generate leads, but are your pages performing as well as they should be? Learn the tips and tricks to maximize those landing pages, and get ready for measurable results.Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

The Sales Resume Handbook

This eBook will cover:Why Do You Still Need a Resume?What Hiring Managers Look For in a ResumeBest Format for a Sales ResumeThe Importance of Sales MetricsMust-Have Skills to ListTips for New Grad’s Who Lack Professional ExperienceHow to Maintain an Up…

Enterprise IT / Featured Tech / Sales & Marketing

Sales Team Accelerator Tool Kit

The Betts Recruiting “Sales Team Accelerator Toolkit” is designed to assist companies that have received venture capital to grow their sales teams quickly and efficiently. This eBook is comprised of four modules:

  • Situational Analysis
  • Objective Orientation
  • Game Plan Construction
  • Execution Plan

Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

An Introduction to Hiring For the Modern Sales Leader

This eBook brings to light the impact a strong sales leader can have on your sales team. It covers everything you need to know about hiring a modern sales leader, from what motivates them to what goes into making the final offer.Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

An Introduction to Hiring For the Modern Sales Engineer

A Sales Engineer communicates to your customers everything they need to understand to successfully implement and utilize your product. In this eBook, we offer an in-depth look into the Sales Engineering role and provide insights you can use to build or…

Enterprise IT / Featured Tech / Sales & Marketing

An Introduction to Hiring For the Modern Sales Operations Manager

This eBook discusses the responsibilities of a Sales Operations Manager and how this position can optimize a company’s sales process. From defining territories to streamlining the sales process, this position has become increasingly vital to high-growt…

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