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For years marketers have turned to third-party data sources, investing millions of dollars in data about consumers assumed to be interested in their product to enhance targeting strategies. That’s fine if prospecting is your goal. But how are you marke…
The three important questions:What’s your story?Why do you exist?Why should I care?If you want to advance in your career and development as a leader, you need to develop a personal brand first. With this eBook, learn:What customers care aboutHow t…
There are lots of solid business reasons to leave some revenue on the table. Maybe you shouldn’t exercise CPI+ price increases because there’s strong downward pressure on your industry. Maybe you should over-service your customer and not ch…
Time to make the most of your marketing technology. Download this guide and discover how to:Identify interdependencies between marketing functions and technologies.Connect technology investments to get rid of process roadblocks.Increase the efficiency …
Marketing technology meant to make this big job easier has actually made marketing harder. It’s created an insatiable content monster. Download and discover how marketers are relying on digital asset management to feed the content beast a healthy and s…
When your marketing technology toolkit is overflowing, it’s tempting to simplify with an all-in-one platform. But is the do-everything promise too good to be true? That depends on you. This guide will help you: Evaluate trade-offs between all-in-one vs…
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FinTech marketing is always a strategic process. But, when launching new products into rapidly changing and highly competitive markets, whether as a start-up or a Fintech industry veteran, a solid strategic foundation is paramount to success.You’…
Whether you need to improve back-office communications or customer-facing engagement, successful digital communication is a matter of doing some homework before you begin. This is where we help. Our newest how-to guide, Solving The Digital Signage Puzz…
