Buyer’s Guide to Data Onboarding

Your business is ready to bridge the gap between offline and online data, but what are the onboarding solutions available? In a market where all technology vendors are claiming similar benefits, what do you need to prioritize to reach your goals in targeting and measurement?

Download this two-page guide to learn:

  • A simple overview of how onboarding technology solutions work.
  • The strengths and limitations of in-market solutions.
  • Four key questions marketers must ask vendors when evaluating an effective solution.
  • The “must-have” capabilities for better targeting, attribution and seamless customer journeys.

Request Free!

The Advertiser’s Guide to People-Based Marketing

Providing more personalized and immediate brand experiences to your customers requires connecting with real people rather than pixels.

Marketers have long relied on email and direct mail for one-on-one engagement with customers, but now advertisers can use the very same data-driven approach to quickly and accurately target existing customers with personalized ads for improved campaign lift and return on investment.

You’ll learn:

  • An overview of people-based marketing as a strategic discipline.
  • How to bridge the gap between offline and online data to achieve superior targeting and scale.
  • The “must-have” capabilities when evaluating a people-based solution.
  • How a major brand achieved a 6x lift in conversions through a people-based targeting approach.

Request Free!

The Heart of Branding

Who are we? What’s our story? Why are we here? How are we unique? Does it make a dramatic difference? Who cares?Learn more about:How to get started with brandingWhat the heart of brand messaging is How to build your brand passionatelyThe importanc…