Nielsen Whitepaper

To make smart decisions about how your brand is performing online, you need data—the right data. How you collect this data and how you analyze it are key components of how well informed your business will be as you guide your brand into the futur…

Driving Digital Transformation Through Employee Advocacy

45% of marketers have named employee advocacy as one of their top objectives this year. Employee advocacy is a proven, widely accepted method for companies to increase brand awareness and sales leads, promote events, and form trusted relationships. However, some are still skeptical. This eBook will guide you in proving the value of an employee advocacy program to other stakeholders within your organization and dives into 5 use cases that will win them over.

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The Foundations of Advocacy

As you know, social media has changed how companies market, advertise, and communicate. Instead of relying solely on traditional campaigns, they’re creating empowered advocates composed of employees, influencers, and customers.

Advocates don’t merely “like” a specific brand – they’re passionate about the value of its offerings and genuinely want others to get in on the action.

Best of all, as advocates help to increase reach and engagement, they drive leads and revenue. While you’re probably aware of the benefits of advocacy, you might still be wondering which type of advocacy program makes the most sense for your organization, and how to best execute it. That’s why we created The Foundations of Advocacy – containing the key metrics that are shaping digital marketing advocacy, this report is designed to help leaders make informed decisions. The Foundations of Advocacy is based on aggregated data from Dynamic Signal customers, the largest and most robust customer database in the advocacy category.

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