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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Business Development — The Missing Link Between Marketing and Sales

The Difference Between Sales and Business Development. What’s the Difference Between Marketing and Business Development? Business is granted based upon trust  and influenceInfluencers, AffluentPositioning BD – the diverse roles in…

Enterprise IT / Featured Tech / Sales & Marketing

How to Apply Analytics Data to Make Better Content Marketing Decisions

Download our new e-book to get expert advice on which reports you should be tracking, how to make sense of the data they provide, and ways you can apply those insights to take greater control over your content marketing performance.Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Updating the information they shared in their popular 2012 social media tip book, this 2016 guide offers insights and advice on 12 of the top platforms content marketers are using now, along with some of their favorite brand examples to inspire your cr…

Enterprise IT / Featured Tech / Sales & Marketing

Employee Training Plan Playbook

Our guide will help you outline who your company should be training, what it should be training them on, and how to create a successful experience for learners and creators alike. With this template, you will set goals, establish action plans, and brea…

Enterprise IT / Featured Tech / Sales & Marketing

Here’s Why Techorating Will Inspire Your Customers

We’d like to introduce you to an art form that may not be on your business radar. This is an art form that digital artisans are using to engage people with a unique experience, creating memorable moments, good feelings, and ultimately an aestheti…

Enterprise IT / Featured Tech / Sales & Marketing

Differentiate Your Business in Meaningful Ways with Touch Technology

Touch technology can supercharge your business and help you tackle five critical corporate communications challenges. A thoughtfully designed, visually stimulating touch-powered presentation of your company’s branded, curated content can differen…

Enterprise IT / Featured Tech / Sales & Marketing

Nordic Customer-Centric Industry Priorities

Being Nordic region, when you are thinking about your customer centric priorities have you considered what your Nordic peers’ priorities are?SSON have industry insights to share with you from Postnard, AIG, Sandvik, Swedbank and more –…

Enterprise IT / Featured Tech / Sales & Marketing

How Banks Can Attract More Millennial Customers

In some ways, the millennial generation is better-suited to entrepreneurship than any previous cohort we’ve seen. They’re more educated than previous generations and more likely to have taken a specific class in entrepreneurship. And they a…

Enterprise IT / Featured Tech / Sales & Marketing

Nordic Customer-Centric Industry Priorities

Being Nordic region, when you are thinking about your customer centric priorities have you considered what your Nordic peers’ priorities are?SSON have industry insights to share with you from Postnard, AIG, Sandvik, Swedbank and more –…

Enterprise IT / Featured Tech / Sales & Marketing

Influencing Stakeholder Perceptions

Most communicators are focusing efforts on “breaking through the noise” with tactics such as increasing their presence in stakeholders’ preferred channels, using new platforms and formats, and co-opting trusted sources.Our research re…

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