To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketin…
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing …
An explainer video is a fantastic way to introduce what you do, and outline why it’s so special. But quality really does matter. According to our research, 61% of users say they’ve been put off buying a product after they watched a bad explainer video….
This guide provides 9 helpful tactics to improve your sales this holiday season. You’ll get tips on how to assemble your holiday strike team, streamline your product content workflows, leverage customer reviews, and much more! Let Salsify give you the…
We’d like to introduce you to an art form that may not be on your business radar. This is an art form that digital artisans are using to engage people with a unique experience, creating memorable moments, good feelings, and ultimately an aestheti…
There are no shortcuts to building a robust social selling program, which is why this book will walk you through all of the processes your organization will need to master to take advantage of the benefits of social selling.Reading this eBook is your b…
Salesforce Research surveyed more than 1,900 customer service leaders around the world to discover:The most common goals, obstacles, and success measures for today’s service teamsWhat sets high-performing service organizations apart; andAreas in which …
App marketers spent $2.9 billion in app install campaigns with Facebook in 2015, making it the # 1 venue by far for paid user acquisition campaigns—and one that’s essential for any serious app marketer to master.Get our eBook and learn the …
Connected through mobile access and empowered by choice, customers today expect their retail experience to be effortless. Retailers have to focus on delivering not just great customer service but a seamless customer experience.Discover how cloud-based …
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