Sales & Marketing

Based on the aggregate results from over 50 organizations who participated in the CEB Ignition™ Diagnostic forB2C Marketing, we identified the most important activities for Marketing leaders:1. Manage Data Asset2. Identify and Prioritize Market O…

In this fast-paced digital world, not innovating means losing competitive ground. Forrester’s digital maturity model helps you plot your organizational maturity, offers comparative benchmarks, and shows you where to focus to become a digital differenti…

Have you heard of the 80/20 rule?Applied to sales, it stipulates that 80% of your revenue comes from 20% of your customers. The reality is even more extreme: in all likelihood, just 5% of your customers really drive your bottom line. So how do you crea…

Fighting for your share of attention requires an almost magical combination of careful listening, smart audience segmentation and timely automation. Discover how you can maximize your efforts in these areas, increase engagement and drive more conversio…

In order to bridge the divide and understand the differences and similarities between a Customer Relationship Management (CRM) platform, a Marketing Automation (MA) software solution, and Email Marketing service providers, it is important to know exact…

Social CRM was created specifically to bridge the communication gap between customers and businesses, so if your business isn’t taking advantage of this technology, you could be missing out on valuable opportunities for growth! That’s where we come in….