Enterprise IT / Featured Tech / Sales & Marketing

Account-Based Marketing: The Art of the Start

Avention recently conducted a survey to learn more about the role data plays in implementing account-based marketing strategies. With responses from more than 100 B2B marketers, it became clear that one of the biggest roadblocks to starting an ABM program is access to data and the ability to leverage that data for increased insight and account selection. We’ve summarized our findings in a new report, which includes tips from B2B marketing leaders who have successfully executed their own ABM campaigns.

Key Highlights Include:

  • The State of ABM – how companies currently view ABM
  • Data Challenges with ABM – what is impeding starting a program, how companies view their ability to use data strategically
  • Tips from the Experts – practical advice gleaned from interviews with B2B marketing leaders

Request Free!
Enterprise IT / Featured Tech / Sales & Marketing

GET AHEAD WITH FACEBOOK DYNAMIC ADS

With more than 1.65 billion monthly active users, Facebook is still the #1 social network in the world, with users spending an average of 6 hours 45 minutes on it a month.

Facebook hasn’t lost time in getting involved in the e commerce landscape by increasing its projects, of which the latest are creating a “Buy” button (2014) and the launch of a new advertising format for merchants, Dynamic Ads (2015). The social network currently represents 64% of global social platform turnover and dominates the social commerce sector. Facebook has also been quick to strengthen its market position, by expanding its social ecosystem with the acquisition of mobile applications like Instagram (2012) and WhatsApp (2014).

Request Free!