Sales & Marketing

The demands on today’s marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business’ bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned.

Fortunately, content marketing is no longer a “hit or miss” process. You can analyze the performance of your content marketing efforts to learn what is and isn’t working, and ultimately collect the data you need to inform your marketing decisions.

In this eBook, you will learn:

• How to use data to fuel the content creation process
• How to measure content distribution effectiveness
• How to gather the performance data you need to create a data-driven content marketing strategy

Request Free!

• Gain insight on how to streamline processes to reduce operation costs and eliminate errors by integrating CPQ and ERP systems.
• How Brocade was able to simplify the on-boarding and training process for new reps, enabling an expanding sales team to start selling sooner.
• Why Brocade saw a decrease in proposal quoting time from weeks to days.

Don’t miss this opportunity to participate in this informative discussion and Q&A session with top sales effectiveness experts. We look forward to having you join us.

Speakers:

Peter Ostrow
VP & Group Director, Sales Effectiveness & Strategy
Aberdeen Group

Jill Cameron
Senior Director of Global Sales Operations
Brocade

Request Free!

The demands on today’s marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business’ bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned.

Fortunately, content marketing is no longer a “hit or miss” process. You can analyze the performance of your content marketing efforts to learn what is and isn’t working, and ultimately collect the data you need to inform your marketing decisions.

In this eBook, you will learn:

• How to use data to fuel the content creation process
• How to measure content distribution effectiveness
• How to gather the performance data you need to create a data-driven content marketing strategy

Request Free!