Top Trends Sales & Marketing Leaders Must Navigate to Succeed in 2016
How to Make Marketing Easier with Tablets and Mobile Sales Enablement Technology
For sales reps, tablets are a blessing. As a marketer, you want to find out if using tablets can help Marketing make the transition from a cost center to a revenue generator, and how tablets make Marketing efforts more efficient and measurable.Request …
CSO Insights: Sales Enablement Optimization Study 2015 Key Trends Analysis
How One eRetailer Mastered the Launch and Onboarding of New Inventory
A large US-based manufacturer of health and beauty products was struggling to keep its distribution channels in sync with new product development. Learn how they were able to reduce the average time to market by almost five weeks and improve relations…
Top 10 Reasons Companies are Investing Heavily in Sales Enablement
Thousands of forward-thinking organizations are seeing success with their Sales Enablement programs and technologies. CSO Insights reported that organizations with a Sales Enablement function in place experienced a 8.2% higher revenue attainment than t…
The 2016 Sales Framework: Set Your Sales Team Up For Success By Guiding Them To Results
The window for sales reps to impact the decision process is becoming smaller. In 2016 it’s absolutely critical that sales leadership guides their organizations to become more productive and successful in their newly-defined roles as consultants.Request…
The Impact of Content Effectiveness on Sales and Marketing
Quality content that is easy for sales to find and use is a critical success factor in sales interactions. The dynamics of the content process are not difficult to understand, but the content creation, deployment, usage and feedback loop is often a poi…
Effective B2B Marketing Content That Will Lead to Sales Growth
A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content to support their sales strategy? How can marketing gain insight into which content drives …


