Curious what challenges your peers find most compelling in the year ahead? Below are the five items executives highlighted as most important:

• B2B Marketing: Get Paid for Content Investments
• B2C Marketing: Mastering Precision Marketing
• Communications: Building a Valuable Corporate Narrative
• Sales: Sales Productivity in the New Work Environment
• Customer Experience: Driving Action from Customer Understanding

Download CEB’s 2016 Key Imperatives for Sales,
Marketing, and Communications Executives to find out, and discover actionable resources to navigate the challenges quickly and correctly. ​