Top Trends Sales & Marketing Leaders Must Navigate to Succeed in 2016

Curious what challenges your peers find most compelling in the year ahead? Below are the five items executives highlighted as most important:

  • B2B Marketing: Get Paid for Content Investments
  • B2C Marketing: Mastering Precision Marketing
  • Communications: Building a Valuable Corporate Narrative
  • Sales: Sales Productivity in the New Work Environment
  • Customer Experience: Driving Action from Customer Understanding

Download CEB’s 2016 Key Imperatives for Sales,
Marketing, and Communications
 Executives to find out, and discover actionable resources to navigate the challenges quickly and correctly. ​

Request Free!

Top Trends Sales & Marketing Leaders Must Navigate to Succeed in 2016

Curious what challenges your peers find most compelling in the year ahead? Below are the five items executives highlighted as most important:

  • B2B Marketing: Get Paid for Content Investments
  • B2C Marketing: Mastering Precision Marketing
  • Communications: Building a Valuable Corporate Narrative
  • Sales: Sales Productivity in the New Work Environment
  • Customer Experience: Driving Action from Customer Understanding

Download CEB’s 2016 Key Imperatives for Sales,
Marketing, and Communications
 Executives to find out, and discover actionable resources to navigate the challenges quickly and correctly. ​

Request Free!

CSO Insights: Sales Enablement Optimization Study 2015 Key Trends Analysis

Much is being written today about how the buying process is changing. Because of that, the strategies and tactics sales organizations have relied on for years don’t meet the needs of the marketplace. Everyone is clamoring for new ways of selling, but many firms are struggling to try and understand what “better” sales enablement might look like. Many firms, but not all!

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Increase Productivity and Close Deals Faster with Configure, Price, and Quote

Get the scoop:

  • Gain insight on how to streamline processes to reduce operation costs and eliminate errors by integrating CPQ and ERP systems.
  • How Brocade was able to simplify the on-boarding and training process for new reps, enabling an expanding sales team to start selling sooner.
  • Why Brocade saw a decrease in proposal quoting time from weeks to days.

Don’t miss this opportunity to participate in this informative discussion and Q&A session with top sales effectiveness experts. We look forward to having you join us.

Speakers:

Peter Ostrow
VP & Group Director, Sales Effectiveness & Strategy
Aberdeen Group

Jill Cameron
Senior Director of Global Sales Operations
Brocade

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Data Driven Content Marketing

The demands on today’s marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business’ bottom line. At the heart of these changes lies a new reality: that data is necessary to inform all marketing decisions, especially where content marketing is concerned.

Fortunately, content marketing is no longer a “hit or miss” process. You can analyze the performance of your content marketing efforts to learn what is and isn’t working, and ultimately collect the data you need to inform your marketing decisions.

In this eBook, you will learn:

  • How to use data to fuel the content creation process
  • How to measure content distribution effectiveness
  • How to gather the performance data you need to create a data-driven content marketing strategy

Request Free!