The travel industry, like many others, has been disrupted by digital innovation. In this CX network whitepaper, we speak to Abigail Comber, Head of Customer, British Airways; Rueben Arnold, Senior Vice President Marketing & Customer Experience, Vir…
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Increasing the success ratio of a marketing campaign run by the UK’s fourth largest supermarket by 150% and changing the way Brazil provide transportation services to commuters is no easy task. However, Telefonica continue to take tasks like this in their stride as they dominate the world of telecommunication companies using insight from aggregated data to influence the businesses around them. Just how does Telefonica do it and better yet what lessons and top tips can you learn from them? In an exclusive interview with CX Network, Alejandro Moreno Maroto, Global Head of Innovation and Business Development, Telefόnica, shares how the company are forming cross-industry business partnerships and using smart analytics to change the business model of some of the worlds biggest brands like Morrisons and Nestlé. |
Are you working in the Travel and Leisure space and dealing with Customer Experience on a day-to-day basis? Do you want to learn more from the competitors and build B2B connections? Or simply want to stay ahead of the curve by being the first to follow…
With more and more holiday providers appearing on the market each year competition in the travel industry is fierce. Customer experience and the ability to deliver and exceed expectations are vital to achieve loyalty, retention and stay ahead of compet…
The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video’s performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best prac…
You might be using video to tell better brand stories, but are you especially strategic? Are you tracking performance with meaningful metrics? Are you following up with engaged viewers at the perfect moment? If not, relax. Vidyard has you covered.In th…
The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video’s performance. Vidyard has partnered with experts to bring you an incredible resource packed with inspiring examples and proven best prac…
You might be using video to tell better brand stories, but are you especially strategic? Are you tracking performance with meaningful metrics? Are you following up with engaged viewers at the perfect moment? If not, relax. Vidyard has you covered.In th…
Real-Time Marketing gets talked about a lot, but few brands are managing to do it well.We look at why good RTM marketing that drives deeper engagement and helps brands reach new audiences is such a challenge.The handbook examines the brands that are do…
What is your top focus for 2016?Gaining detailed customer insight to increase competitiveness and become more customer-centric?Transforming your people and processes to become more data-driven?Reducing risk and the costs associated with renewals, claim…
