Brand Management in the Information Age
Download this collection of strategic brand management principles and best practices from experts at Percolate. Marketing has changed more in the last 15 years than in the 50 years before …
Unlock the Hidden Customer Experience
In this webinar, Colin Shaw, Founder and President, Beyond Philosophy explores the new science of behavioral economics and its impact on customer experience.Request Free!
Unlock the Hidden Customer Experience
In this webinar, Colin Shaw, Founder and President, Beyond Philosophy explores the new science of behavioral economics and its impact on customer experience.Request Free!
Voice of the Customer: Big Data as a Strategic Advantage
It’s time to learn how to do more with your feedback and operational data. As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer programmes has elevated to …
Making a Business Case for Customer Data Management in Marketing
This white paper provides everything you need to build a business case for customer data management, including:What organizational data maturity is and how it benefits the businessActual performance outcomes of data-mature organizationsData maturity’s …
Making a Business Case for Customer Data Management in Marketing
This white paper provides everything you need to build a business case for customer data management, including:What organizational data maturity is and how it benefits the businessActual performance outcomes of data-mature organizationsData maturity’s …
Voice of the Customer: Big Data as a Strategic Advantage
It’s time to learn how to do more with your feedback and operational data. As customers increasingly use new technology tools and interaction channels to engage businesses (and one another), the role of Voice of the Customer programmes has elevated to …
The 5 Principles of Engagement Marketing
The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them into advocates.Request Free!
How to Create a Lead Nurturing Strategy
The key to designing an effective lead nurture program is taking stock of your current lead management processes. By asking the right questions, you will not only uncover opportunities for improvement, but the information will also play a critical role…
Definitive Guide to Mobile Marketing
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As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced. |
