Magic Quadrant for Multichannel Campaign Management
Once again, Gartner recognizes Adobe as a Leader in its Magic Quadrant for Multichannel Campaign Management (MCCM)* based on our ability to execute and completeness of vision....
Why Traditional ESPs Aren’t Cutting It for Email Marketers
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective...
The Future Of Email Hinges On Context
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore...
The 7-Minute Buyer’s Guide to Pharmaceutical Sales Software
The pharmaceutical industry is no stranger to overcoming challenges. Long R&D cycles, years of clinical trials and strict governmental regulations are just a few...
B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce
Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.While B2B organizations...
Answering The Call: 5 Best Practice Steps for B2B and B2C Convergence
New pressures are blurring the lines and transforming B2B and B2C customer requirements and expectations. This Aberdeen Group paper, sponsored by IBM, explores the growing...
From Insight to Action: Predictive and Prescriptive Analytics
This webcast explains why predictive analytics has become an imperative for organizations as they strive to incorporate data-driven decision making into their processes by...
From Insight to Action: Predictive and Prescriptive Analytics
This webcast explains why predictive analytics has become an imperative for organizations as they strive to incorporate data-driven decision making into their processes by...
B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce
Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.While B2B organizations...
The Little Black Book of B2B Referrals
From high-growth startups to multinational enterprises, every B2B company wants more customer referrals -- but they are often the most elusive type of lead to capture. It's...
