The key to designing an effective lead nurture program is taking stock of your current lead management processes. By asking the right questions, you will not only uncover opportunities for improvement, but the information will also play a critical role…
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As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced. |
Add that to the fact that it takes 12 positive experiences to counter the effect of one negative experience, and it is obvious that extending excellent customer service is the most important challenge facing businesses of all sizes. 2015 is emerging as…
In this new Spotlight, our independent technology specialists investigate 8×8’s Virtual Contact Center solution and give you the facts, so that you can decide whether this could be the right system to support your operations and give your customers the…
Add that to the fact that it takes 12 positive experiences to counter the effect of one negative experience, and it is obvious that extending excellent customer service is the most important challenge facing businesses of all sizes. 2015 is emerging as…
In this paper, the aim is to remove the clutter and help you understand what is critical to selecting a great contact center and turn this investment into a profit.This will cover:Contact Center basic requirementsProcess improvementsQualities of a grea…
In this new Spotlight, our independent technology specialists investigate 8×8’s Virtual Contact Center solution and give you the facts, so that you can decide whether this could be the right system to support your operations and give your customers the…
How well do you know your customers? According to IBM studies, only about a third of marketers understand when and how frequently buyers want to hear from them during the customer lifecycle. Learn how you can create buyer personas that increase this un…
Transactional emails typically generate more than double the open and click-through rates of other messages. Unfortunately, many marketers don’t take full advantage of this opportunity. Discover how you can fine-tune your transactional messages to incr…
Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience. The complex nature of today’s buyer journey, with more touch points across multiple channels, can make enhancing t…
