Inflation reached an annual rate of 9.1% in June 2022, the highest it’s been since 1981, and marketers are understandably worried about how to maintain and grow revenue. As tempting as it might be to take a machete to your marketing budget, don&r…
Status-quo approaches to contact center management have lost their edge. As talent and tech continue to evolve, new challenges and opportunities emerge—making it more critical than ever to fine-tune your talent, tech, and operations strategies. …
A discipline that surged in importance as COVID forced brands to rethink their channel allotments, omnichannel has since become so ubiquitous as to be nearly synonymous with “doing business.” But while everyone may be aware of the eve…
Data success depends on a clearly articulated strategy with defined objectives, data prioritization, and the right analytical tools. With this in place, data projects can secure the impact companies are looking for. After identifying safety as a cor…
The flexibility of programmatic advertising is its selling point, especially when advertisers are up against an unpredictable economy. In fact, programmatic display ad spending is on track to grow by 17% in the US, according to our forecast. But wit…
Marketers and publishers want better audience targeting and measurement, but they must be patient. Grappling with the changes to the privacy landscape, taking up ad formats powered by first-party data, and rolling with the wobbly economy will be a grad…
In the face of growing economic uncertainty, Channel Futures is taking an in-depth look at salaries and satisfaction in the channel — their current state as well as trends. This year’s survey is the first of what we intend to be an annua…
What happens when advanced companies invest in Co-Innovation to foster digital innovation? 42% of advanced companies experienced double-digit growth this past year compared to only 22% of beginner companies. A new study finds that digitally advanced…
Edikted’s mission is to inspire uniqueness and diversity for all trend-obsessed individuals. The apparel brand has won favor with social media-savvy Gen Z since its 2021 launch. But after finding they were quickly outgrowing the capabilities of t…
Seizing an unforeseen opportunity thanks to the Covid-19 pandemic, Hedley & Bennett decided to create high-quality masks in to solve the widespread shortages of protective gear. The consumer response was huge, and the brand quickly realized it didn…
