Navigating such a dense and varied market is overwhelming. Trying to find the solution with the best customizability capabilities? It feels hopeless. Here’s the good news: We’ve done all that heavy lifting, so you don’t have …
This is certainly true for customer relationship management (CRM) software, which helps users automate and manage their customer life cycle. Your business needs these features to stay competitive, but how do you know if the asking price is fair?  …
Navigating such a dense and varied market is overwhelming. Trying to find the solution with the best value? It feels hopeless. Here’s the good news: We’ve done all that heavy lifting, so you don’t have to. We’v…
Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital E…
As new privacy laws take effect, confusion still remains on how marketers can utilize different types of data (while still remaining compliant). Alesco Data’s latest white paper helps marketers navigate these new privacy laws and how various t…
Consumers are cutting back on discretionary spending almost as much as on the essentials, but they are willing to pay more for small indulgences and treats. Marketers and advertisers who understand their customers’ shopping motivations, and ta…
Data depreciation is disrupting standard marketing practices. It’s time to future-proof your strategy. Nine in ten marketers plan to capture zero-party data in the next 12 months, but fewer than half know how to use it effectively. See how you…
Inflation reached an annual rate of 9.1% in June 2022, the highest it’s been since 1981, and marketers are understandably worried about how to maintain and grow revenue. As tempting as it might be to take a machete to your marketing budget, don&r…
Status-quo approaches to contact center management have lost their edge. As talent and tech continue to evolve, new challenges and opportunities emerge—making it more critical than ever to fine-tune your talent, tech, and operations strategies. …
A discipline that surged in importance as COVID forced brands to rethink their channel allotments, omnichannel has since become so ubiquitous as to be nearly synonymous with “doing business.” But while everyone may be aware of the eve…
