The Power to Disrupt: How Marketers are Turning Industries Upside Down

For established enterprises, survival hinges on self-disruption. Today, this requires harnessing technology that allows companies to get closer to customers. And it’s not easy—as marketers chase customers through multiple, siloed communication channels, customers criss-cross between them, engaging freely to meet their needs and whims. To disrupt, any company must present the right response, immediately, at every interaction across every channel.

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The Power to Disrupt: How Marketers are Turning Industries Upside Down

For established enterprises, survival hinges on self-disruption. Today, this requires harnessing technology that allows companies to get closer to customers. And it’s not easy—as marketers chase customers through multiple, siloed communication channels, customers criss-cross between them, engaging freely to meet their needs and whims. To disrupt, any company must present the right response, immediately, at every interaction across every channel.

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Digital Disruption: Have You Been Disrupted Yet?

“Since 2000, 52% of combines in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out.” – Ray Wang, Principal Analyst, Constellation Research

Digital disruptors are moving in on traditional organisations with newer business models. No organisation, industry or region will be able to avoid them. Digital disruptors are serving customers with better experiences and in order to compete, established organisations must focus on the customer and optimise each experience at every touchpoint across the customer journey.

Request Free!

Digital Disruption: Have You Been Disrupted Yet?

“Since 2000, 52% of combines in the Fortune 500 have either gone bankrupt, been acquired, ceased to exist or dropped out.” – Ray Wang, Principal Analyst, Constellation Research

Digital disruptors are moving in on traditional organisations with newer business models. No organisation, industry or region will be able to avoid them. Digital disruptors are serving customers with better experiences and in order to compete, established organisations must focus on the customer and optimise each experience at every touchpoint across the customer journey.

Request Free!