Definitive Guide to Mobile Marketing
As a marketing channel that commands plenty of dedicated attention, it's vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the...
The 5 Principles of Engagement Marketing
The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting...
Definitive Guide to Engaging Content Marketing
Today, marketers can become their own content publishers and develop audiences to attract attention. This benefits them in three key ways: it builds brand awareness, creates...
How to Market Your App on a Shoestring Budget
After years of helping their clients market their apps, Big Ideas Machine decided it was time to give something back to the developer community and share the best nuggets...
How to Market Your App on a Shoestring Budget
After years of helping their clients market their apps, Big Ideas Machine decided it was time to give something back to the developer community and share the best nuggets...
Driving Revenue through Customer Relevance
In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT...
Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance
Know More to Grow More is a new thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage and...
Define What’s Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online
The presentation provides analysis on over 400 queried BtoB content seekers worldwide on how they source, value and share content online. Study at a glanceNew global...
Powering Performance on a Field Marketing Level through Localized Content Advertising, Promotions, Search Contacts, and Cyber Community Connections
Despite the homogenization of markets, media channels, and brand experiences globally, localization of messages, images, creative executions, offers, deals, and interactions...
Driving eMarketing Performance With the Right Platforms, People, and Processes
With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global enterprises to improve the way they allocate, optimize,...
