7 Deadly Sins of Pharma Targeting

OverviewTargets that are smartly identified and prioritized are a key ingredient of the pharmaceutical commercial sales process. In a time when much of the pharma industry tries to cope with transformational change, companies that reinvent their busine…

Make CRM Stick

Why spend money on robust tools to keep your sales, marketing, and support teams performing at optimal performance levels if they’ll never bother to use them? Within this eBook, we share eight key points you must consider for CRM success. To…

Make CRM Stick

Why spend money on robust tools to keep your sales, marketing, and support teams performing at optimal performance levels if they’ll never bother to use them? Within this eBook, we share eight key points you must consider for CRM success. To…

How Healthy Is Your B2B Marketing Data?

The 2015 Marketing Data Benchmark Report by Dun & Bradstreet NetProspex reveals shocking results about the health of B2B marketing databases. The company analyzed 223 million contact records and found that two-thirds were missing revenue and industry data, two critical components of lead scoring. The report provides a detailed snapshot in regard to data hygiene, accuracy, and completeness.

What you’ll learn:

  • The costs of NOT targeting campaigns
  • How marketing automation adoption is fueling the need for marketing data management
  • The key that robust data plays in inbound lead scoring

Remember, great marketing starts with great data!

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