Featured Tech / Sales & Marketing

Build Your Own Marketing Cloud

Today’s marketers are challenged with figuring out how to navigate an increasingly complex technology landscape, which includes more siloed applications and fragmented data sources than ever before.

Although some are steering toward proprietary marketing clouds, marketers need the greatest flexibility possible to choose the solutions that are best for their business and that allow them to unlock much greater marketing potential and ROI.

Download this free guidebook to learn how an increasing number of marketers are using tag management to seamlessly manage and integrate their marketing technologies and data. In this guidebook, you will learn:

  • How marketing and technology are now entwined forever
  • How the “Game of Marketing Clouds” is affecting marketers
  • The five reasons to unify your marketing technology stack
  • How to achieve next-generation results through unified marketing

Download this guidebook today to learn how to unify your marketing initiatives and maximize your technology investments.

Request Free!
Featured Tech / Sales & Marketing

The Path to Unified Marketing: Unlock Potential Through Integrated Applications and Data

For years, marketers have been on a quest to obtain a single view of the customer journey and ascend to the next-level of marketing – a nirvana of personalized customer experiences, real-time messaging across channels, and soaring conversion rates.

Unfortunately, this notion of “unified marketing” has been more of a dream than reality for most businesses, pushed out of reach by an ever-expanding number of siloed data sources.

Still, some businesses are finding success, and those that do are reporting significantly better business results than their peers, including scoring 41 percent higher in the ability to transform data into action.

Download the Econsultancy report, “The Path to Unified Marketing: Unlock Potential Through Integrated Applications and Data,” (value: $695) today to learn more about the challenges and opportunities businesses are facing in trying to get a unified view of their customers. In this free report, you will learn:

  • The common obstacles to a unified marketing approach
  • The different methodologies for correlating data
  • The top three benefits of integrating applications and data

Download the free report, “The Path to Unified Marketing,” today and learn what other businesses are doing to make their marketing applications work harmoniously together.

Request Free!