The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue (An Excerpt)
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In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base–and explode their market valuation–in the most disruptive shift in business since the Industrial Revolution. This is “The Membership Economy.” Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:
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