Featured Tech / Sales & Marketing

Integrate Marketing Automation and CRM for the Ultimate ROI

What happens when the marketing team has its automation system, the sales team has its CRM, and the two don’t work together? A lot of lost value. With marketing automation and CRM integration, marketers are able to capture buyer behavior, turn it into actionable intelligence, and put it to work. In this white paper, you’ll learn about the chief advantages of integration, such as:

  • Better targeting
  • Clean, up-to-date data
  • Improved lead nurturing
  • Automated lead scoring

Marketing automation and CRM integration – empower your business to capture high-quality leads, find untapped business opportunities, and gain market share.

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Featured Tech / Sales & Marketing

The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue (An Excerpt)

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base–and explode their market valuation–in the most disruptive shift in business since the Industrial Revolution.

This is “The Membership Economy.”

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life.

Learn how to:

  • Turn digital subscriptions into forever sales
  • Build an online community your customers will love
  • Develop new loyalty programs that really pay off
  • Transform freemium users into superusers
  • Create a self-generating revenue stream
  • Keep memberships and profits growing for years to come

 

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