"We have been lucky enough to work with Qualifi and benefit from the world-class data they hold on very specific subsets of our target audience. We were able to drill down directly into those we knew were likely to be interested in our products, a…
Intent data shows you which companies are actively researching your products, but implementing and using it effectively can be a challenge. Download your free eBook to learn: What intent data is and the different types The key benefits of…
Buyer intent data can help you reveal hidden pipeline and find new prospects already looking for your solution. But what is it, how is it gathered, and how can you get the most out of it? Download your free infographic to learn: What buy…
As the use of third-party cookies for tracking and targeting is phased out, businesses must be proactive in adapting to this changing landscape. Our guide will help you understand the shift towards a cookieless world and provide valuable insights on pr…
Approximately 6 million US-based companies have adopted CLM solutions of varying grades, and the trend in large enterprises is rapidly shifting towards enterprise-grade CLM solutions. To discover how implementing an enterprise-grade CLM soluti…
Customer journey maps harness valuable insights to illustrate the complete buying experience and help brands to identify how they can optimize their marketing efforts. In fact, almost 90% of customer experience professionals who use journey mapping rep…
In this guide, we review how organizations can develop a brand tracking strategy, understand the key metrics that determine their brand health, analyze brand tracking results, and continuously track and adjust their brand tracking strategy moving forwa…
To help organizations understand how to best leverage customer journey maps, Hanover Research surveyed 400 companies around the U.S. The survey gathered data on organizational behaviors and preferences for customer journey maps, including how companies…
Are you considering implementing contract management technology in your organization? We’re sure you are ticking all the right boxes and keenly reviewing top analyst reports. But there is one critical step in CLM tech selection that many …
As the use of third-party cookies for tracking and targeting is phased out, businesses must be proactive in adapting to this changing landscape. Our guide will help you understand the shift towards a cookieless world and provide valuable insights on pr…
