Predictive Analytics: Revolutionizing Business Decision Making

This TDWI eBook explores predictive analytics from several perspectives. First, it offers Q&A on the value, use and requirements of predictive analytics. Then, it explores three safeguards to help you avoid model-building problems. Finally, it demonstrates why business analysts, marketing data scientists, and other domain experts can look forward to predictive analytics becoming a highly interactive, data-visualization-powered user experience.

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Does Social Media Affect SEO?

One of the most heavily debated topics in today’s digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines. SEO experts are firmly planted on both sides of the fence, with so…