The Innovator’s Guide to Employee Advocacy
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Innovative marketing and communications leaders are all dealing with the same problem: how can their message get heard above all the other noise? Top brands and hot start-ups that are succeeding in today’s always-on world have discovered a solution: Employee Advocacy. According to Forbes, the majority of Fortune 1000 companies will implement an Employee Advocacy platform within the next one to two years. It stands to reason, if a brand can engage their employees with brand content and even more — inspire them to share that content — they grow their business too.
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