Economic downturns are periods of uncertainty and financial strain for businesses across the globe. Marketers face unique challenges during these times. However, adversity...
AI dubbing is no longer about robotic voices and limited applications. In the last few years, the technology has advanced to the level of human voice-overs and is already...
The healthcare industry is experiencing a consumer empowerment revolution, shifting its primary focus to healthcare consumerism. With the rules being rewritten so quickly,...
Brands are taking risks to reach new consumers and redefining beauty marketing when using social media, beauty influencers, the metaverse, and other platforms and vehicles...
The clean beauty market is one of the fastest-growing segments in beauty. In the absence of a regulatory definition and given its association with sustainability practices,...
We expect US banking digital ad spending to rebound in 2024 as banks better align with digital media trends and the economic environment steadies. According to our forecast,...
It’s frustrating, isn’t it? Your team comes up with a great new campaign — or an innovative twist on an existing one — and you’re ready to rock....
In the runup to AutoTech: Europe 2023, WardsAuto asked a group of industry thought leaders to identify the current challenges, upcoming technology trends, and future potential...
As you are learning more about options in the market, it’s key to understand what factors indicate the best possible value. Get all the details about these elements...
Unleash the Power of First-Party Data: Master Personalization in the Age of Modern Privacy. With growing consumer demand for privacy of their data, it's time for marketers...