These days, customers want to have a deeply felt connection to the brands behind the products they’re purchasing, which means that if you’re starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs …
So for a B2B marketer that must serve sales when there’s hunger for demand — even with fewer resources than before — what can they rustle up to deliver rapid results? Fortunately, experts from the ABM Leadership Alliance are here t…
Simply enter your information now to get an exclusive copy of our Marketing Trends and Predictions for 2023 report and to start receiving our eMarketer Daily newsletter, which covers today’s most important trends in the always-shifting media and …
But how do you know you’re doing everything possible to ensure your company has a smooth flight into the future? This checklist is designed to help you become a better, more organized CMO (no matter how green or experienced you may be). So…
The past two years-plus have resulted in significant shifts in consumer behavior. As a result of consumers’ increasing penchant for shopping online, the e-commerce landscape has become hypercompetitive. Retailers are investing significant resourc…
GiveSmart’s popular Annual Fundraising Calendar delivers the major holidays, recognized awareness moments, days of giving and connection, and fun days (mostly food-based) worth celebrating.Request Free!
The U.S. gift card market is projected to grow by 9.5 percent year-over-year to reach $188.8 billion in 2022. NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, provides a comprehensive review of U.S…
Watch this on-demand webinar for expert analysis and strategies to help you prepare for GA4 as well as insight into trends in measurement, tracking, and media-mix modeling for digital marketing conversions. In this on-demand webinar, you will learn …
Today grocers have an unprecedented opportunity to boost profits by leveraging evolving consumer preferences. The shift to eat-in refocuses even more attention on prepared foods, shelf talkers, online ordering and more. Now new tools are available to e…
No matter what curveballs 2023 has in store for events, one thing is sure: The power of events continues to drive our businesses and organizations. Join Cvent for a conversation about the trends that event and marketing professionals are predicting …
