Challenges in Product Content Optimization

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Do you know what your product is saying behind your back?

People abandon products with poor user experiences — and the copy they read is part of that experience. Worst case scenario, they’ll go on to leave a negative review about how unhelpful and unintuitive they found your app or platform.

You can improve their interactions with better content strategy. Think about:
• Who writes product content?
• How are UX copy changes handled?
• Should you segment audiences or keep it simple?

In this report from a survey of 400 companies, learn about the challenges content and product teams are combating now, and get ideas for better UX writing and development processes at your company.

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