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Commerce has been irrevocably transformed in the age of online marketplaces. When the proper business practices for a brand’s sales channels are not in place for online marketplaces, revenue, profit and the brand’s value are all at risk from unauthorized third-party sellers. Brands seeking to maximize their brand equity and commercial growth must develop a strategy for holistic channel control that includes addressing some key business practices. Download this white paper to learn strategies your company can use to protect and grow in today’s online marketplace environment. Start evolving your efforts regarding:
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