This executive report comes from an influential network of nearly 10,000 chief marketers across 110 countries controlling some $450 billion in marketing spend.

CMO & CIO Alignment: Marketing Technology Integration Report Includes:

• Big Data’s Biggest Role: Aligning the CMO & CIO
• The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance
• Quantify How Well You Unify: Exploring the Business Impact of Marketing Technology Integration
• Integrate to Accelerate: Driving Digital Marketing Performance with the Right Platforms, People and Processes

This Chief Marketing Officer (CMO) Council thought leadership is brought to you courtesy of NetLine.