Developments in data, analytics, cloud, mobile, social media, and the Internet of Things have enlightened business leaders to embrace new forms of business value by becoming data-driven. With this foundation of data-driven insights, companies are interacting with data to reason, adapt, and continuously learn. This white paper explains the value of putting data and insight to work to accelerate an organization’s journey to becoming a cognitive business, by enhancing their investments in data and analytics and realizing new opportunities from cognitive systems that understand, reason, and learn.