Competitive Analysis Friday Forum

Listen! Your Competitor's Marketing Is Trying to Tell You Something
11:30am – 12:15pm ET
Philippe Boutros, Director of Systems Design, Cascade Insights

It should come as no surprise that your competitor's marketers wrestle with the same decisions as you do—where to invest limited resources, how to message a value prop, and how to position their solution.

Join us to learn how to leverage the decisions they've made—and, as importantly, the decisions they did not make—to improve your own marketing activities.

You'll learn about:

  • How to get ROI from your competitor's digital ad spend
  • Building on the gaps left by your competitor's positioning
  • How your competitor divided up the market so you can conquer it

How to Turn Competitive Insight Into Revenue Growth
12:30pm – 1pm ET
Ellie Mirman, CMO, Crayon

Competitive and market intelligence is essential to any product marketing strategy. But one of the biggest challenges is using that intelligence to drive action across your organization. We'll walk through a step-by-step methodology for competitive intelligence, show how different insight types can help improve marketing campaigns or help sales close more, and how to use insights to drive action and impact revenue.

You'll learn about:

  • How to leverage a simple, action-oriented competitive intelligence framework
  • How to use different types of competitive insights to drive action with key stakeholders
  • Real-world stories of how other companies successfully impacted revenue using competitive insights

Competitive Analysis 101: Turn Public Data Into Competitive Advantage
1:15pm – 2pm ET
Christopher S. Penn, Cofounder, Trust Insights Inc.

Join Chris Penn, chief data scientist for Trust Insights, for a 45-minute whirlwind tour of data-driven competitive analysis. You'll learn the preferred competitive analysis framework to use, the half-dozen public data sources you can extract competitive data from, and most importantly: what to do with your competitive intelligence for maximum marketing impact.



Request Free!

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