When it comes to connecting with high-value leads and target accounts, there’s no substitute for events. In the past, the majority of these interactions were ad-hoc and not optimized. Today, event lead management solutions are making it possible for organizations to bring events into their Account-Based Marketing programs and be more strategic about their pre, at, and post event engagements with target accounts. 

Download this Demand Gen Report interactive white paper to learn how top B2B brands are using events as a springboard for:

• Identifying the right target accounts
• Defining an engagement plan for those accounts at events
• Understanding the needs of those accounts
• Creating timely follow-up conversations after an event concludes