Connection-Based Strategies to Maximize Donor Giving

As fundraisers, we are usually measured by the amount of money we raise or our number of donors each year–or both. Fundraising is what helps fuel the mission and impact of your nonprofit. Yet, you may feel discouraged by “donor fatigue,” the hunt for new donors, and reusing the same old strategies.

With 30 years of industry experience in the U.S. and Canada, Beth Ann Locke knows that donor support is more dependable when their interests and values are aligned with your mission.

In this session, Beth Ann shares how to:

  • Break through the “donor fatigue” you may be seeing in annual donors
  • Create deeper connections with mid-level donors
  • Uncover the hidden gems of larger gift-givers in your database using the art (discovery calls) and science (data) of fundraising

Eligible for CFRE credit.



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